June 17, 2022

In 2022, MetLife and the U.S. Chamber of Commerce conducted a survey that found that 85% of small business owners are concerned about this year's inflation and its effects on their businesses. They have found themselves in a challenging situation since they must try to keep their business expenses from skyrocketing while trying to appease their customers' more frugal spending habits. For...

June 10, 2022

Cyber-attacks can threaten any business, big or small. All it takes is one data breach to destroy your business’s reputation and compromise your customers’ personal and financial information, so prioritizing your company’s security is a must. By implementing these strategies, you can protect your business from any cybersecurity threat to help ensure your business can continue gro...

June 3, 2022

Social media and the Internet have provided consumers with endless options for products and services that solve their problems. As a result, businesses must create a marketing sales funnel that makes their product or service stand out in the sea of traditional advertising or risk losing customers to the competition. Leveraging video content in your marketing sales funnel can be an effective way fo...

May 27, 2022

When a small business experiences an influx of leads, it can be time-consuming to sort through them. It can also be frustrating to forward them to a sales representative who spends time speaking with them only to discover they are not a good fit for your company. At this point, in addition to taking away company time, it also has wasted company resources. Using an intake form to vet your leads dur...

May 20, 2022

Whether you are getting started with your first Customer Relationship Management (CRM) software or upgrading to one that better fits your needs, accurately migrating your data is a top priority for your company. Fortunately, this does not have to be a daunting task for your team members because these tips will help you seamlessly transition from one system to another. Why should you migrate CRMs? ...

May 13, 2022

Any company’s marketing strategy involves various moving parts, and managing these parts can be a daunting task. While it may be manageable at its current state, it will become more difficult to manage as your company grows until, inevitably, a deadline gets missed. An effective marketing calendar will help you manage all the moving parts through every growth spurt and meet your deadlines to...