May 27, 2022

When a small business experiences an influx of leads, it can be time-consuming to sort through them. It can also be frustrating to forward them to a sales representative who spends time speaking with them only to discover they are not a good fit for your company. At this point, in addition to taking away company time, it also has wasted company resources. Using an intake form to vet your leads dur...

May 20, 2022

Whether you are getting started with your first Customer Relationship Management (CRM) software or upgrading to one that better fits your needs, accurately migrating your data is a top priority for your company. Fortunately, this does not have to be a daunting task for your team members because these tips will help you seamlessly transition from one system to another. Why should you migrate CRMs? ...

May 13, 2022

Any company’s marketing strategy involves various moving parts, and managing these parts can be a daunting task. While it may be manageable at its current state, it will become more difficult to manage as your company grows until, inevitably, a deadline gets missed. An effective marketing calendar will help you manage all the moving parts through every growth spurt and meet your deadlines to...

May 6, 2022

No matter how long you have been a landlord, a sure way to fail is to disregard or be unaware of your property’s Fair Market Rental Value. If you get it wrong, you risk vacancies or leaving money on the table. Nevertheless, you can maintain a profitable occupancy rate and fill your units with high-quality tenants if you get it right. What is Fair Market Rental Value? Fair Market Rental Value...

April 29, 2022

As social media continues to be a vital part of your business’s marketing strategy, you must do your due diligence to stay up to date on any new features a platform may debut. Since the platform is launching a new feature, it will promote and favor creators who use and engage with it, allowing you to further extend your reach. Instagram Reels is the latest feature you can (and should) take a...

April 22, 2022

A person's motivation is the force that propels them to channel their efforts in a specific direction, and employee motivation is essential to your company's success. Knowing what you can do as an employer to keep your employees motivated is critical because your employees will need more than a paycheck to keep them motivated and productive. Employee motivation has more to do with how they feel in...