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Best Practices for Responding to a Google Review

September 19, 2022

Testimonials: There are few pieces of content more critical – and more nerve-wracking – than a review of your business and service. Potential customers value transparency to cultivate trust, and easily accessible testimonials are a fantastic way to share what others think about your brand and allow a platform for customer comments. Of course, it would be wonderful if all testimonials h...

Things You Should Look for When Hiring a Digital Marketing Agency

September 12, 2022

Are you looking to expand your business's creative output without clearing out a massive office space and hiring an entire team of digital marketing employees? Hiring a digital marketing agency may be the right choice for you. Many of the largest brands use marketing agencies to streamline content and ensure efficient costs. When choosing a marketing agency that will best fit your business, here a...

User Generated Content: It Takes a Village to Raise a Business

August 26, 2022

In the marketing world, adaptation is key to business survival. Times are changing – just about constantly – and this requires a quick-on-your-feet approach to meeting and exceeding the expectations of customers and clients. These expectations and perspectives of a consumer base may be unique to your business. Still, society evolves together, which thankfully means that intelligent mar...

8 Effective Seasonal Marketing Ideas to Grow your eCommerce Sales

August 5, 2022

Consumers are more excited as cultural and popular events like Christmas, Halloween, or Black Friday come around. Many businesses implement seasonal marketing campaigns to capitalize on this excitement. A seasonal marketing campaign is a limited-time promotion created around the season’s theme. Such campaigns aim to advertise products and services related to people’s needs and activiti...

10 Hacks for Creating Stellar Social Media Graphics

July 1, 2022

Creating appealing visual content should be at the center of your social media strategy. Across all platforms, using images boosts viewership and engagement, but how do you create social media graphics that your audience will love? This article explores ten hacks your team can use to create stellar social media graphics, even without a professional graphic designer. Hone in on one goal per graphic...

How Video Marketing Can Improve Your Marketing Sales Funnel and Boost Conversions

June 3, 2022

Social media and the Internet have provided consumers with endless options for products and services that solve their problems. As a result, businesses must create a marketing sales funnel that makes their product or service stand out in the sea of traditional advertising or risk losing customers to the competition. Leveraging video content in your marketing sales funnel can be an effective way fo...


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