March 30, 2021

It is 10 pm on a Tuesday, and you are already burnt out. You have filed paperwork, spent hours on the phone, solved customer issues, and put out fires left and right. All you want to do is finish up and get to bed, but you know there is still more work to be done.   Given it’s Spring, a time of renewal and rebirth, it's the perfect timing to make a change....

February 25, 2021

You’ve put in a lot of time, effort, and resources into your marketing strategies. Your content is innovative and provides immense value. Yet, your audience doesn’t quite engage – instead of positive responses, you receive negative ones – or none at all. What are some of the tell-tale signs that indicate that your marketing efforts are off the track? What can you do about ...

February 5, 2021

The pandemic’s hit everyone’s lives both on professional and personal fronts. We all know Covid-19’s not going anywhere anytime soon, so the need of the hour is to adapt to the new normal as quickly as you can. In this short read, we’ll talk about useful and effective ways to pandemic-proof your business and how you can protect it from getting battered. Pivot, don’t ...

January 6, 2021

61% of marketers state that finding leads is their number one challenge but it doesn’t have to be so difficult. Read this quick article to discover foolproof ways to expand your lead pool - and even upsell to existing customers. 1. Establish yourself as an authority You can generate leads very quickly if you build trust among your audience. And what’s the easiest way to do that? To st...

October 1, 2019

Credit cards are frequently used by consumers to shop for products and services online, and at brick-and-mortar stores as well. Unfortunately, this mode of payment is a popular target for unscrupulous individuals who steal credit card information and then use it to conduct illegitimate transactions. The theft of credit card details is most certainly a worrying point for the consumer; in addition,...

September 4, 2019

As a business owner, it is likely that you accept credit card payments from customers on a daily basis. However, if you’re not careful, this process could lead to security risks that ultimately result in fraud. To protect customer information as well as your revenues, and to avoid dealing with fines, it is essential that you keep in mind the following when accepting any sort of credit card ...