February 25, 2022

Starting and running a business means continually acquiring new customers and increasing sales. But how do you achieve this without it costing you an arm and a leg? Strengthening your customer acquisition strategy will help attract new customers to your e-commerce store, and when done correctly, will result in satisfied customers who return time and time again. Understanding Customer Acquisition a...

February 18, 2022

Your product pages can make or break your eCommerce store, so it’s crucial to design them correctly. Ultimately, product pages are responsible for converting browsers into customers. Therefore, make sure they're attractive and contain all the information your customers need to make an informed purchase. Implementing these five tips can help you design killer product pages that convert. Why a...

February 11, 2022

With every click and conversion steadily increasing in cost, especially in an industry as crowded as eCommerce, store owners can’t afford to neglect improving their customer retention strategy to re-engage past customers. Your marketing dollars have already taken care of the hardest part with these individuals – converting them to make the first purchase – and it would be wise to...

February 4, 2022

Product line extensions can be an excellent way to grow your eCommerce store, but without a plan, it could end up being a waste of your time and resources. Thus, having a plan and strategy before launching a product line extension will help your team determine what product line should be extended and gain insight into whether it will be successful in your target market. By following these tips to ...

January 28, 2022

Business owners experience many perks, such as boosting your tax refund while lowering your taxable income with write-offs. The IRS allows businesses to deduct expenses that qualify as "ordinary and necessary" to reduce taxable income, thus saving your business money at tax time.   Before we get into what you’re able to write off, you must first understand what a write-off is and h...

January 21, 2022

In addition to paying their employees, business owners must oversee key aspects of their tax obligations. Managing this task can be difficult, but with proper guidance, it becomes easier. Once you hire your first employee, you are responsible for payroll taxes. Payroll taxes refers to all taxes paid on the wages of your employees. You will be required to deduct a portion of employee wages to pay c...