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5 Sure-Fire Ways To Growing Your Email List To 1,000 SubscribersNovember 11, 2020
What’s one of the most difficult challenges you’ve faced in your life?
If you’re a marketing professional, you’ll probably say it was getting your first 1,000 email subscribers.
Luckily, there are some easy, yet not so widely talked about, ways in which you can increase your list at a super-fast pace.
Sure, you already have a great landing page and the most efficient opt-in form, but how do you get people to actually sign up?
We’ll tell you exactly how to do that.
1. Identify your first 10 subscribers
Everyone knows that the first and most important step towards growing your email list is understanding your target audience.
The easiest way to do this is to message 10 people who you know would be interested in your content.
You could message just about anyone – from a friend to a co-worker or even family members, and ask them 3 things:
- What are the major hurdles they face whenever they’re trying to learn about a certain topic?
- What are the websites, blogs, or other sources of content that they visit to learn about that particular topic?
- Would they be interested in becoming a beta reader for your new endeavor?
You can achieve 2 major goals through the following method.
Firstly, you get to know what problems your audience faces, and where they spend their time online.
Secondly, you get the first few subscribers for your blog, newsletter, etc.
All you need to do is repeat this exercise with the new subscribers that keep joining in.
Implement their responses and suggestions into your work and watch the magic flow!
2. Provide something of value
The average consumer is getting warier and warier of sharing personal information, such as their email address, with just about anyone who asks for it.
That’s why you may not have much luck if you tell your audience something like “Join my newsletter!”
Instead, you’ll need to offer something that they perceive as valuable – for example, “Learn how to create an infographic in 5 simple steps.”
Of course, many people offer freebies in return for email addresses and that has been seen to work quite well, too.
For example, you could put out a social media post that offers five of your best-selling products for free to the first 10 lucky subscribers.
3. Write content for others
That’s right – try the guest post approach.
First off, create a list websites or blogs that cater to your target audience and then find out if they accept guest posts.
If you can get your content onto a popular website, it may generate plenty of backlinks.
And the more backlinks you have, the more reputable you appear to search engines.
There are a few things you need to keep in mind with guest posts though:
- Firstly, ensure that the content you propose for the guest blog is unique but relevant – for example, you shouldn’t propose any topic that’s been tackled recently on that blog/site.
- Secondly, make sure you make it easy for the blog owner, e.g., if you are writing a blog post, format it properly and include appropriate links and images.
In short, do as much as you can to ensure that the owner of the guest blog won’t need to put in additional effort.
4. Show up for an interview
Podcasts are the in thing right now; and, there are probably plenty of people from your target audience who regularly tune in to these.
Zero in on the shows you think you could make a good contribution to – hosts are generally on the lookout for knowledgeable folks who can share useful knowledge with their audience.
Then approach the podcaster with what you have to offer.
Of course, you may have to face rejections before you are accepted by the host, but don’t give up.
Once you’ve appeared on a show and dished out your expert knowledge and advice, you’ll likely see your subscriber base grow by leaps and bounds.
5. Steer clear of beginner mistakes
Don't buy an email list and focus on numbers; that is, quantity over quality.
Buying an email list is pointless because if you send unsolicited emails, you may well create a spammy reputation for yourself.
On the other hand, it doesn’t make sense to concern yourself only with increasing subscriber numbers either.
Unless subscribers are genuinely interested in your content, you are unlikely to benefit from your long list.
Remember to email your subscribers at regular intervals.
That way, you can ensure that you stay on their minds, and this will increase engagement.
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