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6 Proven Lead Generation Strategies You Need To Try

January 6, 2021

61% of marketers state that finding leads is their number one challenge but it doesn’t have to be so difficult.

Read this quick article to discover foolproof ways to expand your lead pool - and even upsell to existing customers.

1. Establish yourself as an authority

You can generate leads very quickly if you build trust among your audience.

And what’s the easiest way to do that?

To start with, try to establish yourself as an authority in your field by offering valuable content to consumers to read, watch, or listen to.

The content can be in any form – articles, whitepapers, e-books, guides, videos, infographics, and so on.

Post it on your social media sites, website, and/or distribute it via email.

Secondly, use your experience and expertise to answer questions put forward by consumers on your website, blog, or even third-party sites.

Quora can be especially useful for this purpose. It’s where many people post their questions to get an industry expert’s opinion.

So, what you can do is – first answer a consumer’s question on this platform, and then invite the reader to click on a link to your blog article if they are interested in learning more about the topic.

The bottom line is the more you can get consumers to trust you, the more leads you’ll generate.

2. Use social media platforms to your advantage

In today’s day and age, you just can’t afford to NOT be on social media – that’s where many companies generate most of their leads from.

It does take a bit of planning and effort – you need to post relevant content regularly and interact with followers to build a solid base.

Then you can start gathering relevant information and details about them.

On Facebook, for example, you can issue calls-to-action that invite people to visit your website or blog.

On Instagram, you can run contests where you ask your followers to tag at least three other users, and/or like/follow your page to qualify for some prize.

On Twitter, you can post links to your online content that people can access in exchange for their email address.

Or, to drive leads to your landing page, you can add a link to the same on your LinkedIn profile page.

You can also join the numerous groups on this platform to connect with peers and prospects.

Post cool images overlaid with text on Pinterest to show consumers how they can use your product.

Take your audience behind-the-scenes at your workplace via YouTube videos.

We could go on and on and on, but hopefully, you get the idea.

The main takeaway?

You can use social media platforms in a whole lot of different ways to build brand awareness and eventually generate leads for your business.

3. Referral partnerships

This is when you partner with other businesses to generate leads.

How does this work?

Well, you get into an agreement with another company where you get a certain percentage of the revenue generated from referrals that you send to them, and vice versa, of course.

Remember to draw up legal paperwork that includes all relevant details, such as quality of leads, total sale amount, percentage tiers, etc., and have it signed by both parties to the agreement.

4. Email marketing

Most marketers swear by this medium – in fact, about 79% have credited it as the most effective channel for lead generation.

For best results, remember to segment your subscriber lists so you can send personalized, hyper-targeted emails.

You can convey and achieve just about anything through email marketing – for example, you can discuss buyer concerns, talk about product benefits, include calls-to-action, and so on.

5. Offer discounts and coupons

When you give people an incentive to try out your products and services, you’ll find that they are more likely to do so.

Create drool-worthy discount and coupon offers and share them with potential and existing customers via social media, email, or possibly via banners and pop-ups on your website.

6. Website Optimization

We’ve talked about this last, but that doesn’t make it any less important than the other tips.

Design your website and upload content in such a way that it comes up in Google’s top search results.

In other words, pay attention to search engine optimization (SEO) – and don’t forget to include relevant keywords and appropriate backlinks.

Finally, make sure your website is easy to use for visitors.

For example, include a live chat service or a Frequently Asked Questions (FAQ) section so that anyone who has questions can get them answered quickly instead of searching all over the place.

The better the online service you offer to visitors and customers, the greater number of leads you’ll attract – and more importantly, convert.

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