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Things You Should Look for When Hiring a Digital Marketing Agency

September 12, 2022

Are you looking to expand your business's creative output without clearing out a massive office space and hiring an entire team of digital marketing employees? Hiring a digital marketing agency may be the right choice for you. Many of the largest brands use marketing agencies to streamline content and ensure efficient costs. When choosing a marketing agency that will best fit your business, here are several essential details to look over.

  1. Reliable communication. First impressions matter – especially when hiring a team to take your digital marketing efforts to the next level. Have you ever sent a request for information from a company and waited so long for the details that, by the time you received an email back, you didn't even remember why you contacted them in the first place? That is definitely not a company to move forward with. They are either too busy to take on new clients or have not established effective communication. However, communication is an essential foundation for building a partnership. A marketing agency should review emails and contact forms daily, with responses outgoing in 24-48 business hours. Additionally, responses should be both personable and professional, with plenty of availability in scheduling meetings and calls. Beginning a relationship in this manner ensures consistent communication throughout the partnership.

  2. A well-designed portfolio. Every creator crafts differently; therefore, examples are necessary for moving forward. Additionally, an excellent digital marketing agency will genuinely want to show off its portfolio and should be designed with a marketer's eye. After all, a portfolio is a showcase of graphics, content, and creativity. A zip folder of dozens of files with obscure names such as "ABCXYZ" is not only unhelpful but is indicative of their organizational skills. Raise your expectations and seek an agency that provides you with a PDF file or a presentation of their best work in a sleek and attractive layout.

  3. Experience over degrees. When hiring an agency, you must take a different approach than hiring an employee or freelancer. Rather than reviewing each individual's degrees and past job history within the team, you will analyze the agency as a whole. Ultimately, a great business owner or manager can be trusted to craft a team that works well together and delegates tasks among strengths; therefore, the agency's overall experience can be considered. How many years has the agency been successfully running? What types of clients have they taken on prior? Do they have any certifications? Review the agency's history and take notes when comparing it with others.
  1. Accessibility to assets. Before signing a contract with anyone, you should always read, re-read, and then re-read again. Ensure you understand all of the terms and conditions. Particularly, you must be aware of your accessibility to your assets while working with the agency and – if necessary – after you part ways. It can seem like an uncomfortable conversation but do not be afraid to reach out and ask. Ensure that you can always access graphics, content, print marketing, and more in the full file size at any time requested – and that your rights remain the same if the partnership does not work out. 

  2. Clear deliverables based on mutual expectations. This point goes straight back to #1 – communication. A marketing agency should have a clear guide on when to expect tasks to be completed, as well as how you can plan or assign projects. Often, agencies have a platform on which both of you can log in and see the upcoming roadmap. Other agencies are more casual and communicate via messaging software, where projects are agreed upon verbally and discussed on calls. Whichever your preference, this is an important piece to understand. When hiring an agency, you will also have "tasks" to allow the team to do their job – such as sending over logos or giving contact information of additional team members. Make sure to provide what the agency needs so they can meet and possibly exceed your expectations.

Communication, experience, and accessibility are essential traits of a marketing agency that will assist your business with strategic creativity. It's a great decision that can propel your efforts into the future. However, ensure you have researched and talked extensively with an agency's account manager before signing on. Then, prepare for a fantastic addition to your business's bottom line.

I take tremendous pride in building positive and lasting relationships in my businesses and personal life. Every member of my team is committed to helping our clients get the maximum amount of funding possible and achieve their highest growth potential.

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