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3 Signs You Need Better Marketing Strategies

February 25, 2021

You’ve put in a lot of time, effort, and resources into your marketing strategies. Your content is innovative and provides immense value. Yet, your audience doesn’t quite engage – instead of positive responses, you receive negative ones – or none at all. What are some of the tell-tale signs that indicate that your marketing efforts are off the track? What can you do about it? Let’s find out.

You know your marketing strategies need tweaking when:

  1. You see more and more people unsubscribing from your emails:

Email is a popular and effective way for business owners to deliver content and connect with their customers.

An increasing number of unsubscribes, along with decreasing open and click-through rates can indicate a problem with your email marketing strategy.

On average, the email open rate is 22.86% and the click-through rate is 3.71%.

If your stats fall consistently below these numbers, then it means that your existing strategies aren’t working, and you should rethink the same.

A good idea is to look over your emails for the last few months and identify five of those that had the highest open rates.

Try and figure out if there was any commonality between those mails – perhaps there’s something that you did that appealed to the audience - so incorporate more of that into your emails.

Other things that you could do – personalize your emails to attract subscriber attention and tone down the frequency of emails if you’ve been sending way too many of them.

You could also try segmenting your subscriber list based on their interests and send them to content accordingly.

  1. People are not responding to your Call-To-Action (CTA):

To put it another way, people are viewing your content, but they are not doing what you want them to do – for example, they aren’t visiting your landing page/ subscribing to your email list/ following you on social media, etc.

The best way to fix this problem is to interact with a few customers who fit your target audience – find out whether your marketing content is to their liking or not.

Find out if there’s something that they want to see more of and incorporate the same into your strategy.

It could also happen that your strategy is not conducive to the social media platform/ marketing channel.

For example, the type of content that works on Instagram may not do as well on LinkedIn.

So, if you want viewers to respond to your CTA, you would have to create content depending on the social media platform that you’ve chosen to market on.

  1. Viewers aren’t engaging with your social media posts/ website traffic is declining:

So, you aren’t getting likes, comments, and shares on social media, neither are the number of followers on the rise.

Or perhaps your website traffic is fast declining – this also indicates that your marketing strategy is off the mark.

In such cases, you need to evaluate the quality of content as well as your overall website.

Is your content too salesy, focussing more on the product/services rather than the consumers?

Are the graphics appealing and professionally done or do they look sloppy?

Is your website performing well overall or is it slow to load with broken links and images?

Once you fix the quality of content and performance of your website, you can hope to see better results.

It wouldn’t hurt to incorporate new testimonials and find more innovative ways to engage with your followers, on your social media channels as well as your website.

Of course, there could be many more signs that your marketing strategies aren’t connecting with your audience – but these are the three main ones.

As long as you incorporate the suggestions listed above, you should see a significant rise in your engagement metrics.

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