How Video Marketing Can Improve Your Marketing Sales Funnel and Boost Conversions
June 3, 2022 Social media and the Internet have provided consumers with endless options for products and services that solve their problems. As a result, businesses must create a marketing sales funnel that makes their product or service stand out in the sea of traditional advertising or risk losing customers to the competition. Leveraging video content in your marketing sales funnel can be an effective way fo...
How a Client Intake Form Can Help Service-Based Companies Boost Sales and Preserve Resources
May 27, 2022 When a small business experiences an influx of leads, it can be time-consuming to sort through them. It can also be frustrating to forward them to a sales representative who spends time speaking with them only to discover they are not a good fit for your company. At this point, in addition to taking away company time, it also has wasted company resources. Using an intake form to vet your leads dur...
5 Pro Tips for Seamlessly Completing CRM Migration
May 20, 2022 Whether you are getting started with your first Customer Relationship Management (CRM) software or upgrading to one that better fits your needs, accurately migrating your data is a top priority for your company. Fortunately, this does not have to be a daunting task for your team members because these tips will help you seamlessly transition from one system to another. Why should you migrate CRMs? ...
Marketing Calendars: How to Build One That Actually Works
May 13, 2022 Any company’s marketing strategy involves various moving parts, and managing these parts can be a daunting task. While it may be manageable at its current state, it will become more difficult to manage as your company grows until, inevitably, a deadline gets missed. An effective marketing calendar will help you manage all the moving parts through every growth spurt and meet your deadlines to...
An Investor’s Guide to Determining Fair Market Value for Rental Properties
May 6, 2022 No matter how long you have been a landlord, a sure way to fail is to disregard or be unaware of your property’s Fair Market Rental Value. If you get it wrong, you risk vacancies or leaving money on the table. Nevertheless, you can maintain a profitable occupancy rate and fill your units with high-quality tenants if you get it right. What is Fair Market Rental Value? Fair Market Rental Value...
6 Clever Ways to Use Instagram Reels to Promote a Small Business
April 29, 2022 As social media continues to be a vital part of your business’s marketing strategy, you must do your due diligence to stay up to date on any new features a platform may debut. Since the platform is launching a new feature, it will promote and favor creators who use and engage with it, allowing you to further extend your reach. Instagram Reels is the latest feature you can (and should) take a...
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